Internet of Things @ Home

The COVID-19 pandemic has sparked a mini-boom in connected devices as Australians look to improve their ‘at-home’ lifestyle.

The Internet of Things (IoT) at home (IoT@Home) is forecast to reach $4.4 billion in Australia by 2025, as smart home automation adoption climbs a technology adoption s-curve much like the ones that previously turned the Internet, mobile phones and television into everyday things.

Click here for the latest Telsyte's IoT@Home market study press release.

The Telsyte's IoT @ Home market study covers:

 Six IoT@Home segments:

  • Smart energy, including smart energy sensors, power points, light bulbs and batteries

  • Smart security, including smart cameras, video doorbells, sensors, locks and alarms

  • Smart lifestyle, from smart appliances through to smart gardening

  • Smart hubs, designed to connect and control all parts of a smart home, including dedicated control hubs, smart speakers and network security hubs

  • IoT@Home services, including subscriptions and managed services across energy, security and lifestyle segments

  • IoT@Home installation, including installations across energy, security and lifestyle segments

IoT-Commerce: a new paradigm for digital commerce which encapsulates purchases enabled or facilitated by smart appliances (e.g. smart fridges) and other IoT@Home products such as smart speakers. Telsyte predicts the total IoT-Commerce could be worth more than $100 Billion in Australia by 2040 across 15 commerce categories considered.

Vendors from every point in the value chain are staking their claim on this market. Manufacturers, retailers, ISPs, utilities, insurance providers, supermarkets, electricians, consultants and software-as-a-service providers all need to understand what IoT@Home customers expect of them and where they sit in this fast-changing competitive landscape.

The Telsyte Australian IoT@Home Market Study is an annual publication reporting on smart home automation industry and consumer trends.

Key questions answered in this study include:

  • How has COVID-19 impacted the IoT@Home market?

  • What is the current value of IoT@Home market and what will it be by 2025?

  • Which IoT@Home categories are expected to grow strongly?

  • Who are the current users and potential customers for IoT@Home products?

  • What is the current and potential uptake of EV?

  • How fast is smart speaker adoption growing and how will it shape the IoT@Home market?

  • What are the key features Australians are looking for from IoT@Home systems?

  • What are the drivers & barriers of the IoT@Home market?

  • How many internet -connected devices are in Australian households and what will it reach by 2025?

  • What are the opportunities for insurance, cyber security vendors, retailers, manufacturers, utilities, Telcos, supermarkets, and home builders in the IoT@Home and IoT-Commerce markets?

Telsyte’s Australian IoT@Home Market Study is designed for:

  • Product managers within utilities, insurance and telcos that are designing smart home automation product/service bundles

  • Marketing leaders within hardware and software providers that need thought leadership content for their brands

  • Business leaders within the traditional security providers and other firms that will be disrupted by the rise of the Internet of Things

  • Anyone tasked with making strategic decisions about supplying products, services and retail channel management to the Australian IoT@Home market

In preparing this study, Telsyte used the following sources of research:

  • Telsyte’s consumer surveys, conducted bi-annually in December and July with a representative sample of over 1,000 Australians, 16 years and older.

  • Interviews conducted with executives from manufacturers, retailers and channel partners.

  • Financial reports released by mobile carriers, manufacturers, retailers and other service providers.

  • Telsyte tests a wide range of products and services in real life usage scenarios to help estimate potential demand and evaluate the market’s competitive landscape.

  • Ongoing desk and media secondary research to monitor developments across vendors and geographies.

For further information and enquiries about the study please contact us on:

Email: info@telsyte.com.au

Phone: 1800 313 142

Or by submitting the following form